- point1:Brand Power.The program is firmly based on ANA's strong brand power.
- point2:Reach.ANA SKY MEDIA has a reach of around 3.8 million passengers per month on average (domestic and international flights passengers).
- point3:Frequency.ANA SKY MEDIA engages traveler's attention for long periods of time, from their home (work places) to the airport and onboard their flights.
- point4:Recency.The downtime that passengers spend in the out-of-ordinary space-time of an airplane heightens their receptiveness to advertising and promotions.
- point5:Target segment.Each ANA SKY MEDIA is geared toward a specific audience, such as business people, passengers on leisure travel, and affluent travelers, according to season, flight route, and cabin/class.