|STAR ALLIANCE RECEIVES MARKET LEADERSHIP AWARD
FROM AIR TRANSPORT WORLD (ATW)
First time an airline alliance is recognised at the ATW Awards
FRANKFURT, Germany- January 31st, 2008 - Star Alliance has received the Market Leadership Award from specialist publication Air Transport World®. This is the first time that the leading monthly magazine covering the airline industry has selected a global airline alliance for an award.
“In choosing Star Alliance, the editors are recognising its leadership position in constructing a seamless travel product for the traveller. This is demonstrated by the introduction of collocated and joint check-in facilities at multiple airports, shared lounges, Star Connection Centres and the compatibility of loyalty programmes,” said Perry Flint, Editorial Director and Associate Publisher of Air Transport World. “Furthermore, the development of StarNet and the selection of a common IT platform have set standards on how to establish an IT infrastructure for 19 member carriers and three regional member carriers. Star Alliance’s combined efforts are symbolised through the common-branding of representative aircraft from each alliance member,” he added.
Other laureates include Star Alliance member carriers Air New Zealand (ANZ) and Singapore Airlines (SIA). While ANZ received the Passenger Service Award specifically for its product and service delivered to the customer, SIA was selected Airline of the Year honouring the airline’s overall performance.
Star Alliance will be presented with the award at Air Transport World's gala awards dinner at Swissôtel Singapore - The Stamford on February 18th, 2008.
|About Star Alliance:
The Star Alliance network was established in 1997 as the first truly global airline alliance to offer customers worldwide reach and a smooth travel experience. Star Alliance was voted Best Airline Alliance by Business Traveller Magazine in 2003, 2006 and 2007 and by Skytrax in 2003, 2005 and 2007. The members are Air Canada, Air China, Air New Zealand, ANA, Asiana Airlines, Austrian, bmi, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shanghai Airlines, Singapore Airlines, South African Airways, Spanair, SWISS, TAP Portugal, THAI, United and US Airways. Regional member carriers Adria Airways (Slovenia), Blue1 (Finland) and Croatia Airlines enhance the global network. Air India, EgyptAir and Turkish Airlines have been accepted as future members. Overall, the Star Alliance network offers more than 17,000 daily flights to 897 destinations in 160 countries.
|About Air Transport World:
Air Transport World (www.ATWOnline.com) is the leading monthly magazine serving the airline and commercial aircraft manufacturing and support industries. It launched its awards programme in 1974. ATW is published by Penton Media.