Rakuten Books

Rakuten Books is Rakuten’s own online bookstore selling books, magazines, CDs, DVDs, and more. Customers can both earn and spend Rakuten Points on purchases. Our best sellers list is updated hourly making it easy to keep up to date with the most popular items.

Mileage Accrual

Mileage Accrual Rate

1 mile for every JPY 100 (excl. tax) spent on purchases through Rakuten Books

  • *Consumption tax, delivery charges, and gift wrapping, etc., are not eligible for mileage accrual.
  • *Miles cannot be earned on eBook purchases (Rakuten Kobo).

Mileage Accrual Eligibility

ANA Mileage Club members who have registered using the form on the website below.

Rakuten Books de Mile Promotion (Text is available in Japanese only.)

  • *You need to sign up for this promotion in advance in order to accrue mileage.
  • *Clicking the link will lead to a non-ANA website, at which point the privacy policy of that website will apply to personal information protection.

How to Accrue Miles

Make purchases through Rakuten Books after signing up for the Rakuten Books de Mile promotion. (Text is available in Japanese only.)

Mileage Accrual Date

Approximately 1-2 months will be required for the miles to be credited to the mileage balance.

Retroactive Mileage Registration

Retroactive mileage registration is not permitted.


  • Only the retail prices of shipped items are eligible for mileage accrual (additional charges such as delivery charges are not eligible).
  • Mileage will not be accrued if your order is canceled, or if your item was unable to be shipped due to being out of stock, etc.
  • Only purchases made via the dedicated website are eligible for mileage accrual. (Text is available in Japanese only.)
  • Miles cannot be earned on eBook purchases (Rakuten Kobo).

Contact Information

Rakuten Books

Website (Desktop Version)

books.rakuten.co.jp/event/ana/campaign/ (Text is available in Japanese only.)