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The ANA Brand  Statement
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Brand Statement
Brand Statement

Always sincere, always humble, and always polite.

That is the ANA promise.

We are dedicated to excellence and working together

as one to ensure safe and on-time operations,

no matter the circumstance.

Amidst all of the challenges and barriers

we have faced, we have nevere given up.

We continue to push the boundaries of

aviation beyond today’s horizon.

We endeavor to extend our airways in the sky

that trace back to our humble roorts.

Our dedication to our customers is our craft.

We strive each and every day to create value

that only we arecapable of providing.

Our aim is to enrich the lives of our cusromers through

once-in-a-lifetime moments that excite and inspire.

We give wings to the hearts and minds of our customers,

and connect them to world and to what they love.

We are the “Inspiration of JAPAN”.

Always sincere,

always humble, and

always polite.

That is the ANA promise.

We are dedicated to

excellence and working

together as one to ensure

safe and on-time

operations, no matter

the circumstance.

Amidst all of

the challenges and barriers

we have faced,

we have nevere given up.

We continue to push

the boundaries of aviation

beyond today’ s horizon.

We endeavor to extend our

airways in the sky that

trace back to our

humble roorts.

Our dedication to our

customers is our craft.

We strive each and every day

to createvalue that only

we arecapable of providing.

Our aim is to enrich

the lives of our cusromers

through once-in-a-lifetime

moments that excite

and inspire.

We give wings to the hearts

and minds of our

customers, and connect

them to world and to

what they love.

We are the

“Inspiration of JAPAN”.

About Inspiration of JAPAN
About Inspiration of JAPAN

Emerging out of the three aspects of customer experience: Sparkling / Caring / Japan Quality, comes the brand ”Inspiration of Japan”Emerging out of the three aspects of customer experience: Sparkling / Caring / Japan Quality, comes the brand ”Inspiration of Japan"

By leveraging the three aspects of customer experience, we have come up with a brand unique to ANA that our customers can feel familiar with. This brand is “Inspiration of JAPAN”. With our foundations based on flight safety, we would like to deliver Japanese innovation and technology, together with the courtesy, true spirit and hospitality which ANA holds so important, and bring to our customers an exciting and fun travel experience. This experience, one that is unique to Japan’s airline ANA, should be a brand that we offer consistently.By leveraging the three aspects of customer experience, we have come up with a brand unique to ANA that our customers can feel familiar with. This brand is “Inspiration of JAPAN”. With our foundations based on flight safety, we would like to deliver Japanese innovation and technology, together with the courtesy, true spirit and hospitality which ANA holds so important, and bring to our customers an exciting and fun travel experience. This experience, one that is unique to Japan’s airline ANA, should be a brand that we offer consistently.

Sparkling + Caring + Japan Quality = Inspiration of JAPANSparkling + Caring + Japan Quality = Inspiration of JAPAN

ANA’s Experience
ANA’s Experience

Sparkling

What ideas can we come up with for an experience that is fun, exciting and even inspiring? Can we try and take some dynamic action?What ideas can we come up with for an experience that is fun, exciting and even inspiring? Can we try and take some dynamic action?

Caring

To what extent can we deliver hospitality and attention in a more careful and considerate way, to make our customers truly feel important?To what extent can we deliver hospitality and attention in a more careful and considerate way, to make our customers truly feel important?

Japan Quality

For a real sense of peace of mind, what we always need to remember are those basic Japanese qualities of precision, cleanliness, and courtesy.For a real sense of peace of mind, what we always need to remember are those basic Japanese qualities of precision, cleanliness, and courtesy.