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ANA Mileage Club Gets a Revamp for 10th Anniversary - embargo periods removed, mileage validity extended, new premium-user services - |
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TOKYO October 2, 2007 - ANA Mileage Club (AMC) will turn ten years old in April next year. To mark the occasion, new services will be introduced, and changes made to existing services, to better reflect customer needs and preferences. With more ways to collect and redeem mileage than before, and miles remaining valid for to 36 months from the date of activity, customers can reap greater benefits from flying ANA and partner airlines. |
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| The major changes are outlined below: |
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Service |
Present rule |
New rule |
Start |
| Accrual |
Validity |
Until the end of the second year after date of activity |
36 months from the month of activity |
April 2008 |
| 'Tabidachi' bonus miles |
- |
'Tabidachi' members earn 5% extra miles on discounted leisure flights |
January 2008 |
| Redemption |
Award flights |
Sector/ Distance |
Dom |
All flights 15,000 miles regardless of distance |
Depends on distance travelled |
April 2008 |
| Int'l |
Depends on zone |
| Seasonality |
- (subject to embargo periods) |
No embargo periods; number of miles needed depends on season – low, medium or high |
April 2008 |
| ANA (e-coupon)/ e-coupon |
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Electronic coupons that can be used online immediately to reserve and pay for flights |
Autumn 2008 |
Frequent Flyer Services |
Basis for Premium membership |
Platinum Points + number of flights boarded |
New Premium Points used to determine level of premium membership. Premium Points are the former Platinum Points + new points awarded, according to the fare paid, each time you board |
January 2008 |
| Upgrade Points |
Same points awarded regardless of status (Diamond, Platinum, Bronze) |
Along with the standard points awarded with premium status, upgrade points will be added according to the number of Premium Points held |
April 2009 |
| ANA Gold Card (credit card) renewal bonus |
2,000 bonus miles every time the card is renewed |
An extra 2,000 bonus miles, in addition to the existing 2,000, every time Premium members extend their card membership |
April 2008 |
| Diamond members awards |
Same as other service members |
Choice of exclusive courses from a menu with a wide selection of awards |
2008 |
| Premium Award Tickets (special 1 year campaign, Diamond Members only) |
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For twice the usual number of miles, Diamond members can take any domestic or international flight with available seats (excluding certain classes). Journeys must be finished by March 31, 2009 |
April 1, 2008 | Mar 31, 2009 |
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AMC members can accrue mileage using any ANA Group or partner airline flight, or by making purchases at designated outlets. Mileage can be redeemed for award tickets, for Edy electronic money, or for a wide selection of other goods and services. For details, please refer to www.ana.co.jp/amc_e
As of August 31, 2007, AMC has 16.3 million members and contracts with approximately 400 companies accounting for 55,000 outlets. |
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Contact: Rob Henderson, ANA Public Relations: r.henderson@ana.co.jp
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