TOKYO February 17, 2012 - ANA Group, Japan’s largest airline group, today announced its two-year management strategy for the fiscal years 2012 and 2013. The highlights of the plan are:
- A 22 per cent increase in ANA’s international operations in two years
- Increase in operating income to ¥110 billion in FY2012 and ¥130 billion in FY2013
- Adoption of multi-brand strategy and switch to holding company structure
- Further efficiency measures to reduce Group costs by ¥100 billion
The above plan is designed to strengthen ANA against a backdrop of global economic uncertainty, the ongoing sovereign debt crisis in the Eurozone, high oil prices and fluctuating foreign exchange rates and position it to become Asia’s Number One airline in the face of increased competition from a new wave of Low Cost Carriers, other carriers in the region and other modes of transport. At the same time, the management plan will enable ANA to take advantage of the expansion of airport capacity in Metropolitan Tokyo, its role as launch customer for the Boeing 787 Dreamliner and the joint ventures with partner airlines. 
Growth Centered on International Expansion To respond to significant changes in the competitive environment, ANA Group will drive to build a network that contributes to its strengths as a network carrier and to the pursuit of efficiency. Half of ANA’s 787 fleet (27 aircraft) are due to be in service by end of FY2013. International Business ANA Group will increase international seat kilometers 22% over FY2011 by FY2013. Strengthen network carrier business model, focusing especially on ‘long-haul’ and ‘connection demands’. Expand and strengthen international route network by using Boeing 787 aircraft for long-haul routes, beginning with Narita-Seattle and Narita-San Jose routes. Domestic Business Strengthening ability to match supply with demand and efficiently using aircraft; enhance competitiveness through full use of the Boeing 787 aircraft. Cargo Business The Group will expand business by using aircraft efficiently and by developing the Okinawa Cargo Hub. Alliances Strengthen global network through collaborative strategies in joint venture operations on routes between Asia and U.S./Europe. AirAsia Japan Plan for inauguration of service in August 2012, followed by successive expansion of routes serviced and number of flights. 
Strengthening of Group Corporate Structure Following its entry into LCC business, ANA will adopt a new corporate structure to reflect its position as both a full service airline and a low-cost carrier. Establishing a Multi-Brand Strategy With the new LCC brands, the Group will promote a multi-brand strategy to leverage the strength of its existing ANA brand and stimulate demand in markets not completely covered by its full-service airline offering, while expanding market share for the Group as a whole, leading to enhanced value. Group Management Restructuring The Group will consider a shift to a holding company structure, an optimal organizational structure in keeping with the adoption of a multi-brand strategy and maximize management efficiency. 
Strengthening Cost Competitiveness through Structural Reforms In addition to the structural reforms enacted in FY2011, the Group will introduce further measures to reduce costs by 100 billion yen (equivalent to an approximate 1.0 yen reduction in unit costs) by FY2014.  Becoming the No 1 brand in Asia through superior service and performance ANA’s mainline full-service airline will provide products and services clearly distinguished from the LCCs, built on best-in-class customer service and human resources with the goal of becoming Asia’s No. 1 airline in quality and customer satisfaction. Under the brand concept “Inspiration of Japan”, we will work to acquire five-star airline rating from Skytrax. We will prioritize punctuality and make continuing efforts to remain No.1 for “On-time Performance’ in the Flight Stats Awards*. *Flight Stats is the main product of the U.S. firm. Conducive Technology. Management and Financial Goals  |