ANA Group launches Discovering Japan Project
Project will inform international passengers about Japan’s ‘hidden gems’

First theme: Kumamoto Prefecture

Tokyo, July 23, 2013 –ANA Group is launching the Discovering Japan Project to inform international passengers about Japan’s ‘hidden gems’. The project will highlight interesting, unusual and attractive aspects of Japan which are less well known amongst an international audience, for example region and seasons. These attractions will be advertised to passengers throughout ANA’s expanding international network, through various channels including the airline’s in-flight magazine and Facebook page.

The first focus will be Kumamoto Prefecture, a region of Japan located at the heart of the southernmost island, Kyushu. From September to November ANA will be providing passengers with distinguished products unique to Kumamoto both on board flights and in airport lounges.

Details of Kumamoto Prefecture Project
Passengers can enjoy products and services that embody the spirit of Kumamoto Prefecture, particularly local cuisine and alcoholic drinks.

1) In-Flight Meals/Drinks
We will be providing beef, rice, Japanese-style snacks, local dishes and shochu (a distilled alcoholic beverage) all from Kumamoto Prefecture
*Products provided will depend on the seat class, the route and the date of travel.

2) In-Flight Shopping
Shochu and seaweed snacks from Kumamoto Prefecture will be sold in flight.
*This service will be available during September and October on medium to long-haul flights.

3) In-Flight Entertainment
Passengers will be able to watch a program on Kumamoto Castle specially produced for ANA.
*This program will only be available on certain routes

4) Lounge service
Sake and shochu from Kumamoto Prefecture will be available in the ANA lounges at Haneda Airport, Narita Airport and Kansai Airport.


[Kumamoto Prefecture]
Kumamoto Prefecture is located in the center of Kyushu, an island in southern Japan. The island is famous for its natural beauty, particularly its two national parks, one of which contains one of the world’s largest calderas. The island is also known for its wealth of natural mineral water and spas.
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Contact: Ryosei Nomura, Maho Ito and Megumi Tezuka, ANA Public Relations TEL +81-3-6735-1111

ANA Public Relations
All Nippon Airways (ANA) is the eighth largest airline in the world by revenues (2011) and the largest in Japan by passenger numbers (2012). Founded in 1952, ANA flies today to 31 international destinations and 50 domestic cities with a fleet of 232 aircraft serving a network of 175 routes. ANA has 14,000 employees. In 2012, it carried 45 million passengers and generated revenues of $15.8 bn. ANA has been a core member of Star Alliance since 1999 and has joint-ventures with United Airlines on trans-Pacific and Asia routes and with Lufthansa, Swiss International Airlines and Austrian Airlines on Japan-Europe routes. Its Frequent Flyer Program, ANA Mileage Club, has more than 24 million members. ANA was voted Airline of the Year for 2013 by Air Transport World Magazines, and was awarded five stars by the world's leading Airline and Airport review site, SKYTRAX. ANA is the launch customers and biggest operator of the Boeing 787 Dreamliner.

ANA Group launches Discovering Japan Project