Tokyo, July 23, 2013 ANA Group is launching the Discovering Japan Project to inform international passengers about Japans hidden gems. The project will highlight interesting, unusual and attractive aspects of Japan which are less well known amongst an international audience, for example region and seasons. These attractions will be advertised to passengers throughout ANAs expanding international network, through various channels including the airlines in-flight magazine and Facebook page.
The first focus will be Kumamoto Prefecture, a region of Japan located at the heart of the southernmost island, Kyushu. From September to November ANA will be providing passengers with distinguished products unique to Kumamoto both on board flights and in airport lounges.
Details of Kumamoto Prefecture Project
Passengers can enjoy products and services that embody the spirit of Kumamoto Prefecture, particularly local cuisine and alcoholic drinks.
1) In-Flight Meals/Drinks
We will be providing beef, rice, Japanese-style snacks, local dishes and shochu (a distilled alcoholic beverage) all from Kumamoto Prefecture
*Products provided will depend on the seat class, the route and the date of travel.
2) In-Flight Shopping
Shochu and seaweed snacks from Kumamoto Prefecture will be sold in flight.
*This service will be available during September and October on medium to long-haul flights.
3) In-Flight Entertainment
Passengers will be able to watch a program on Kumamoto Castle specially produced for ANA.
*This program will only be available on certain routes
4) Lounge service
Sake and shochu from Kumamoto Prefecture will be available in the ANA lounges at Haneda Airport, Narita Airport and Kansai Airport.