Tokyo, June 26, 2015 - ANA, Japan’s leading airline, is proud to announce it has entered into a multi-year agreement as an official partner of the Fédération Internationale de Natation (FINA), the governing body of aquatic sports worldwide, beginning 2015 and running through 2018. This announcement comes on the heels of ANA’s successful sponsorship of the first year of the LPGA’s newly named ‘ANA INSPIRATION’ golf tournament, and solidifies ANA’s ongoing commitment to sports sponsorship leading up to the Tokyo 2020 Olympic and Paralympic Games.
ANA’s involvement in FINA begins this year and includes sponsorship of the “FINA World Aquatics Championships” in Kazan, Russia (July 24-August 9, 2015) and Budapest, Hungary (July-August 2017) as well as the “FINA World Swimming Championships” in Windsor, Canada (December 7-11, 2016) and Hangzhou, China (December 2018) 1.
These FINA events determine the world champions of aquatic sports, making them one of the biggest and most well-known sporting events, covering six disciplines (swimming, diving, synchronized swimming, water polo, open water swimming, and high diving) and 75 events and involving more than 2,000 top athletes representing almost 180 countries. As an official partner, ANA believes it can simultaneously contribute to the success of FINA events while providing a significant boost to ANA’s brand awareness and value around the world, as the airline looks to grow its international passenger business.
ANA has a long history in the development and promotion of swimming and other aquatic sports since 2004, as an official sponsor of the Japan Swimming Federation. The airline also recruits swimmers and other athletes to the company as employees through its Athlete Navigation System. In addition to aquatic sports, ANA has diverse sports sponsorship experience spanning table tennis, figure skating and golf, including the LPGA women’s golf tournament, ANA Inspiration, held in Rancho Mirage, California, earlier this year.
Osamu Shinobe, President and CEO of ANA, said, “We enthusiastically support sporting organizations and athletes because we believe sport provides people with hopes and aspirations and contributes to world peace. We believe aquatics and swimming will play an important role in the upcoming Tokyo 2020 Olympic and Paralympic Games, which led us to this FINA partnership as well as our recent announcement as an official airline partner of Tokyo 2020.”
The agreement gives ANA exclusive marketing rights in the airline category, and the ANA logo will appear throughout the event venues. In addition, ANA earns the right to promote itself to athletes and event visitors, along with the right to use the FINA logo on goods and printed materials.
1Host countries are subject to change
Contact: Ryosei Nomura and Maho Ito, ANA Public Relations +81-3-6735-1111
FINA, the Fédération Internationale de Natation, is the world governing body for the six Aquatic Disciplines of swimming, diving, water polo, synchronized swimming, open water swimming and high diving. Founded in 1908, the Lausanne, Switzerland based federation with 208 member federations. FINA organises the World Championships and other FINA events. The federation aims to promote and encourage the development of swimming in all possible manifestations throughout the world.
All Nippon Airways (ANA) is the largest airline in Japan by revenues and passenger numbers. Founded in 1952, ANA flies today on 73 international routes and 117 domestic routes. The ANA group has 35,000 employees and a fleet of 245 aircraft. In FY2014, it carried 50.4 million passengers and generated revenues of 1.71 trillion Japanese yen. ANA has been a member of Star Alliance since 1999, and has joint-ventures with United Airlines on trans-Pacific and Asia routes, and with Lufthansa, Swiss International Airlines and Austrian Airlines on Japan-Europe routes. Its Frequent Flyer Program, ANA Mileage Club, has more than 26 million members. ANA was voted Airline of the Year for 2013 by Air Transport World Magazine, and in 2015 was awarded five stars for the third consecutive year by the world's leading Airline and Airport review site, SKYTRAX. ANA is the launch customer and biggest operator of the Boeing 787 Dreamliner.
ANA signs four-year agreement as official FINA partner in support of aquatic sports worldwide