ANA Launches Exciting New Online Content at “IS JAPAN COOL?”
Immersing International Guests in Japanese Festivals

Dynamic Japanese drum performance using 3D sound technology available online


TOKYO, September 28, 2016 - ANA, Japan’s largest airline, today launches a new section of “IS JAPAN COOL?”, its website to entice international travelers to visit Japan. The new section, "IS JAPAN COOL? Matsuri" takes viewers on an interactive, audiovisual tour of a variety of festivals or matsuri.
https://www.ana-cooljapan.com/contents/matsuri/

One of the highlights of the new content is exclusive footage of music by the Japanese drum troupe KODO, composed especially for “IS JAPAN COOL? with KODO”. The piece showcases the thundering sounds of traditional Japanese drums, or wadaiko, rendered using innovative 3D sound technology with separate channels that envelope the listener from in front, behind, above and below as if the listener were at the venue. This is a groundbreaking project, with ANA taking on the challenge of harnessing 3D sound outside its usual application at live shows and events.

KODO performs traditional Japanese wadaiko music to crowds at venues around the world, and has earned immense popularity with its powerful, dynamic shows. Since its debut in 1981, the group has performed over 5,600 times in 48 different countries, and its online videos have been viewed a total of more than 5 million times.

ANA has also created a special documentary film for "IS JAPAN COOL? Matsuri" by taking camera crews to visit six famous festivals at various locations around Japan. The film features footage of the festivals themselves and interviews with local participants about their passion for the festivals. Using a 360° camera, the film takes the viewer into the heart of the festival action, providing a virtual experience of sight and sound. By highlighting the essence of Japan's festivals while providing an exotic sensory treat featuring portable shrines, music, dancing, various instruments and costumes, the documentary surrounds viewers with the energy of Japanese festivals.

Additional content on IS JAPAN COOL? entitled "Matsuri Trip" introduces 32 festivals, categorized according to their dates and type, selected from among the 300,000 festivals said to take place in all corners of Japan throughout the year. Viewers are invited to experience Japan’s festivals and culture first hand by taking advantage of ANA’s Experience JAPAN Fare for just JPY10,800 yen per sector.

IS JAPAN COOL? Matsuri : https://www.ana-cooljapan.com/contents/matsuri/
IS JAPAN COOL? top page: https://www.ana-cooljapan.com/
ANA Experience JAPAN Fare: http://www.ana.co.jp/wws/us/e/wws_common/promotions/share/experience_jp/

Contact: Wataru Yoshioka and Maho Ito, ANA Corporate Communications TEL +81-3-6735-1111

About ANA
ANA is the largest airline in Japan by revenues and passenger numbers. Founded in 1952, ANA flies today on 83 international routes and 116 domestic routes. The ANA group has 35,000 employees and a fleet of about 250 aircraft. In FY2015, it carried 50.8 million passengers and generated revenues of 1.79 trillion Japanese yen. ANA has been a member of Star Alliance since 1999, and has joint-ventures with United Airlines on trans-Pacific and Asia routes, and with Lufthansa, Swiss International Airlines and Austrian Airlines on Japan-Europe routes. Its Frequent Flyer Program, ANA Mileage Club, has more than 26 million members. ANA was voted Airline of the Year for 2013 by Air Transport World Magazine, and in 2016 was awarded five stars for the fourth consecutive year by the world's leading Airline and Airport review site, SKYTRAX. ANA is the launch customer and biggest operator of the Boeing 787 Dreamliner.