Our initiatives for Regional Revitalization


Our initiatives for Regional Revitalization

We have developed a variety of projects to encourage more customers to visit regional areas of Japan. This includes destination campaigns in collaboration with local authorities; ODYSSEY JAPAN Opens in a new window.In the case of an external site,it may or may not meet accessibility guidelines., a project to attract tourists from Europe, the U.S.A., and Australia to areas around Japan; and ANA Discover Japan Free & Easy Opens in a new window.In the case of an external site,it may or may not meet accessibility guidelines., a dynamic package for inbound tourists. In addition, we make use of ANA Group media, such as in-flight magazines and websites, to provide advertising media plans. We also provide solutions to help prepare local areas to receive tourists, offer various types of training, and support the distribution and sale of local specialties from around Japan. We will push forward with these regional revitalization initiatives and contribute to the achievement of the government's target of 40 million inbound international visitors in 2020.

Collaboration with Regional Governments

To revitalize regional communities and help resolve social issues, the company is making comprehensive partnership agreements with regional municipal governments. These agreements extend over a wide range of topics including tourism, culture, sports, stimulating growth in declining population areas through immigration, declining birthrates, promoting women's roles, cooperating with overseas businesses, establishing safe and secure communities, and support during times of disaster. As of July 2020, we have entered into agreements with nine prefectures (Mie, Shizuoka, Hokkaido, Kochi, Tokushima, Oita Miyazaki, Miyagi and Kagawa), and we are working to revitalize regional communities by leveraging our diverse network as an airline group.

Regional Revitalization through Tourism

ANA was selected as official sponsor of the 2017 International Year of Sustainable Tourism for Development, organized by the United Nations World Tourism Organization (UNWTO). Together with UNWTO, ANA seeks to resolve a range of issues through tourism, including expansion of employment, elimination of poverty, practical use of resources, and environmental protection.
ARI work and manage as a secretariat at ONSEN & Gastronomy Tourism Association with the cooperation of the Japan Travel and Tourism Association. The association began activities during fiscal 2017, offering ONSEN & Gastronomy Walking Tours in 16 locations in Japan. About 3,000 people participated in these tours during the year. These walking tours and events are new tourism tools attracting people to experience the nature, culture, history, and local cuisine in the hot springs town area. The association plans to develop onsen (hot springs) throughout Japan to appeal world-wide, designed to stimulate interaction with these areas and encourage long-stay tourism.