Contributing to Regional Revitalization

Collaboration with Regional Governments

Establishing partnership agreements with regional governments

As of June 2023, we have entered into agreements with 25 prefectures & cities/towns. We are promoting a wide range of collaboration such as tourism, culture, nurturing the next generation, expanding interactions with people outside the prefecture, collaborating with overseas businesses, and support in the event of a disaster.

A partnership agreement ceremony with Nagasaki Prefecture

Examples of ANA Group Regional Revitalization Initiatives

We contribute to the revitalization of regional economies in cooperation with local residents, using the products, services, and expertise of ANA Group companies and our nationwide network of 33 branches.

A document outlining initiatives to highlight regional attractions and encourage tourism. Regional issues include promoting tourism resources, encouraging regional tourism, exports of regional products, and expanding awareness and conducting promotions outside the region. Representative initiatives are: flight attendants producing a video highlighting the prefecture and its attractions, viewable on the official ANA YouTube channel; a special feature page on the official ANA website to highlight tourist attractions; a campaign to attract travelers using discount coupons for travel packages; a prefecture-specific ANA Pocket; a regional product fair at the ANA FESTA Haneda B1 Floor Gift Shop; encouraging travel by publishing lodging and experience donation options on the ANA Hometown Tax Donation site; a tie-up with restaurants in Haneda Airport and hotels in Tokyo to offer dishes using regional ingredients; and serialized articles with regional information in TSUBASA-GLOBAL WINGS in-flight magazine. The social value of these efforts includes increased regional awareness via campaigns and regional activity due to inbound travel, as well as increased awareness of the ANA Group within the region and strengthened relationships with regional businesses. The economic value includes an increase in regional visitors, increased consumption and sales for businesses in the region, an increase in passengers and airline revenues, and expanded ANA Group merchandise sales.
A document outlining initiatives targeting inbound visitors from overseas. Regional issues include attracting visitors from overseas to Japan and highlighting regional attractions to overseas/foreign visitors. Representative initiatives are: ads on landing pages targeting overseas visitors planning to visit (or currently visiting) Japan; an ANA e-newsletter targeting non-Japanese living overseas; region-specific promotional videos used for in-flight broadcasts; and hosting overseas travel agency personnel, media, and influencers to encourage regional tourism. The social value of these efforts includes regional activity due to inbound travel from overseas and increased awareness of regional travel from overseas, as well as increased awareness of ANA Group's regional travel from overseas. The economic value includes an increase in regional visitors, increased consumption and sales for businesses in the region, more opportunities for inbound passengers to use domestic routes, and new business opportunities and diversified revenue sources.
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