ANA Group Brand Strategy
As outlined in its Course of Action, the ANA Group is thoroughly “customer oriented” and aims to generate maximum value for its customers. To do so, we meet diversifying customer needs with a multi-brand strategy for the ANA brand and our LCC brands. The ANA brand will continue to be the core of the Group, providing unique value such as high-quality service and a convenient network as a full-service carrier. By further improving our Japanesestyle omotenashi (hospitality), we will strengthen our brand as an airline representing Japan in the global market.