Our Mission Statement and Management Vision

Our Mission Statement and Management Vision

Mission Statement

Built on a foundation of security and trust, "the wings within ourselves" help to fulfill the hopes and dreams of an interconnected world.

"Security and Trust" is ANA Group's unwavering promise to our customers. It defines the core of our entire operation and is our solemn responsibility."The wings within ourselves" are our desire to continually rise to new challenges, contribute to the strong rebirth of our organization and always be there for our customers. As a key player in the global airline industry, the ANA Group pledges to transcend generations in support of developing our global community and fulfilling the hopes and dreams of current and future generations.

Management Vision

It is our goal to be the world's leading airline group in customer satisfaction and value creation.

Starting from humble beginnings with just two helicopters, the Japanese-born ANA Group has developed into one of the leading airline groups in Asia. Our next goal is to ascend to the status of the world's most customer preferred airline and establish a continuing position of global leadership. Through raising customer satisfaction levels, we aim to bring out the smiles in as many of our customers as possible.
We strive to continue to develop as a strong and independent company through creating maximum value for our passengers, our stakeholders and ourselves. From the executive management team to our newest colleagues, our combined effort will give rise to an even higher quality of product and service than ever before.

ANA's Way

To live up to our motto of "Trustworthy, Heartwarming, Energetic!", we work with:

  1. Safety
    We always hold safety as out utmost priority, because it is the foundation of our business.
  2. Customer Orientation
    We create the highest possible value for our customers by viewing our actions from their perspective.
  3. Social Responsibility
    We are committed to contributing to a better, more sustainable society with honesty and integrity.
  4. Team Spirit
    We respect diversity of our colleagues worldwide and come together as one team by engaging in direct, sincere and honest dialogue.
  5. Endeavor
    We endeavor to take on any challenge in the global market through bold initiative and innovative spirit.

ANA's Way represents the core values and the behaviors necessary for our Group to achieve the goals set forth in our mission statement and management vision.
"Trustworthy, Heartwarming, Energetic!" is the motto that was born from our efforts to determine what makes the ANA Group special. We will continue to keep these words firmly placed in our hearts.