President Chain Store Corp. (PCSC) was established in 1978 by President Enterprises Corp. (PEC) to introduce 7-ELEVEN stores into Taiwan. Known for its clean, spacious, and bright store front, 7-ELEVEN ignited a revolution in Taiwan's convenience retailing industry. After struggling for seven challenging years, PCSC finally turned loss into gain. With proactive store expansion plans and creative marketing strategies, 7-ELEVEN has consolidated its leadership position among convenience retailers in Taiwan.
Owned by 7-ELEVEN (2004~2013)
ICASH, the 1st generation e-payment, launched in 2004.
ICASH redeem project was started in 2009.
Due to government policy, 7-ELEVEN established new subsidiary, ICASH corp., for developing new e-payment business.
Redeem project was renewed to OPENPOINT hold by 7-ELEVEN.
New Redeem: Pay NT$ 1 and earn 1P ; Redeem NT$ 1 for 1P.
188 OPENPOINTS = 200 Miles
An OPENPOINT member and an ANA Mileage Club member
Apply for OPENPOINT to Mile exchange through OPENPOINT APP.
OPENPOINTS will be deducted at the time of application.
Please refer to OPENPOINT website (Chinese Only) to process miles exhange registration.
Please provide the information below upon e-mail or Fax to OPENPOINT service center.
Your miles will be credited one to two months after Step2.