The ANA-branded contents, "GAME CHRONICLE", which takes people around the world on a trip through the past 4 decades of Japan's game culture, has won a Bronze Lion in the Entertainment category at Cannes Lions International Festival of Creativity (the world's most prestigious advertising and creative communication awards event).
About Cannes Lions International Festival of Creativity.
Held around the same time and in the same location as the Cannes Film Festival, the Cannes Lions International Festival of Creativity is one of the three major global advertising awards events and celebrates advertising creatives.
Entries are evaluated based on idea, execution and results, and have a1-3% chance of winning an award.
Although the advertising professionals and creators from all over the world gather in Cannes for the festival every year, it was canceled last year due to the COVID-19 pandemic. This year, however, the decision was made to hold the festival online.