The ANA Group has a brand vision of “Creating Personal and Positive Experiences with Our Customers.” Just as a sunflower always faces the sun as it grows, we always face our customers with sincerity. In doing so, we want to grow as we earn their support by continuing to create personal and positive experiences with both our customers and our partners.

We strive to incorporate customer opinions into our everyday work, and each of our employees goes beyond workplace boundaries to offer customers the results of that commitment. Our employees face customers with sincerity, make prompt improvements where needed, and continue to deliver new value to customers. Through this two-way relationship with customers, we hone the ANA Group’s products and services and further raise our brand value.

The ANA Group brand of “Reliable, Warm, Enthusiastic!” expresses the strength of our employees and organization and serves as our foundation. Our products and services brand Inspiration of Japan represents our strength in continuously providing advanced and exciting products and services. By placing value on the time and the space where our people, products and services interact with customers, we aim for “Creating Personal and Positive Experiences with Our Customers.”