“Diverse human assets who undertake challenges create value that is difficult to imitate.” Under this basic approach, the ANA Group as a whole strives to nurture people who undertake challenges. Moreover, based on the ANA Group Course of Action, “Build a powerful ANA Group by effectively using human resources and focusing on teamwork as a competitive strength,” we emphasize a culture in which we leverage our teammates’ abilities to display maximum performance as a team. For example, employees who notice something praiseworthy in a teammate’s work give the person a “Good Job Card.” Through such actions, we manage a cycle of doing our best, praising others, and doing our best once again, as we share the belief within the Group that customers’ delight and teammates’ gratitude become our own delight. While reaffirming the ANA Group culture, we develop human assets with diverse individual characteristics who continue to undertake challenges.