ANA Adds a Touch of Japanese Tradition to
New In-flight Safety Video
- •ANA unveils new in-flight safety video featuring traditional Kabuki theater.
- •Video includes genuine Kabuki actors in costumes from a popular play.
TOKYO, Nov. 16, 2018 - All Nippon Airways (ANA), Japan's largest and 5-star airline for six consecutive years, is releasing a new in-flight safety video with a Kabuki theme. The video will be shown on domestic flights starting Dec. 1, 2018 and international flights from Jan. 1, 2019, with subtitles available in 17 languages customized to each route. This is the first new ANA in-flight safety video since 2015.
ANA prioritizes passenger safety and sought to present the safety information in an engaging manner that also provides unique insight into Japanese culture. Kabuki theater is a traditional form of Japanese theater with deep roots dating back to the Edo Period. Kabuki theater continues to build on its storied past and was added to the UNESCO Intangible Cultural Heritage list in 2008. The Kabuki-themed in-flight safety video will show safety procedures in an entertaining way using real Kabuki actors from the celebrated play Sugawara Denju Tenarai Kagami (Sugawara and the Secrets of Calligraphy).
Group photo of the actors and the ANA employees
"Japanese culture is important to us here at ANA, and we are very proud to be able to bring our unique traditions to new audiences in a way that is both educational and entertaining, with the primary aim to let our passengers pay close attention to the safety features," said Yutaka Ito, Executive Vice President of ANA. "As an official partner of Tokyo's famous Kabukiza theater, ANA has the opportunity to showcase a classic play using the real costumes and characters incorporated into our safety video."
There are three versions of the in-flight video featuring different cabin attendants and musical accompaniment with an additional "behind the scenes" video depicting how the safety video was made. This bonus video will play at the end of the flight while passengers are waiting to deplane.
Sneak peek of the safety video
With Inspiration of JAPAN as the core concept of our brand, ANA is committed to combining the best of traditional Japanese hospitality with the spirit of modern Japan. This new safety video is just the latest example of how the company brings the best of both worlds to our travelers and at the same time aims to contribute to the achievement of the 11.4 sustainable development goal*. ANA hopes that this will be an effective way to help travelers learn flight safety procedures.
- *11.4 sustainable development goal: Strengthen efforts to protect and safeguard the world's cultural and natural heritage.
Contact: ANA Corporate Communications, TEL +81-3-6735-1111, firstname.lastname@example.org
Following the "Inspiration of Japan" high quality of service, ANA has been awarded the respected 5-Star rating every year since 2013 from SKYTRAX. ANA is the only Japanese airline to win this prestigious designation six years in a row. Additionally, ANA has been recognized by Air Transport World as "Airline of the Year" three times in the past 10 years - 2007, 2013 and 2018, becoming one of the few airlines winning this prestigious award for multiple times.
ANA was founded in 1952 with two helicopters and has become the largest airline in Japan, as well as one of the most significant airlines in Asia, operating 84 international routes and 119 domestic routes. ANA offers a unique dual hub model which enables passengers to travel to Tokyo and connect through the two airports in the metropolitan Tokyo, NARITA and HANEDA, to various destinations throughout Japan, and also offers same day connections between various North American, Asian and Chinese cities.
ANA has been a member of Star Alliance since 1999 and has joint venture partnerships with United Airlines, Lufthansa German Airlines, Swiss International Airlines and Austrian Airlines.
Besides the full service and award winner carrier ANA, the ANA Group has two LCCs as consolidated subsidiaries, Vanilla Air Inc. and Peach Aviation Limited. The ANA Group carried 53.8 million passengers in FY2017, has approximately 39,000 employees and a fleet of 260 aircraft. ANA is a proud launch customer and the biggest operator of the Boeing 787 Dreamliner.
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