Contributing to Regional Revitalization

Collaboration with Regional Governments

Establishing partnership agreements with regional governments

To revitalize regional communities and help resolve social issues, the company is making comprehensive partnership agreements with regional municipal governments . As of July 2021, we have entered into agreements with nine prefectures (Mie, Shizuoka, Hokkaido, Kochi, Tokushima, Oita, Miyazaki, Miyagi and Kagawa).
We are promoting a wide range of collaboration such as tourism, culture, nurturing the next generation, expanding interactions with people outside the prefecture, collaborating with overseas businesses, and support in the event of a disaster.

A partnership agreement ceremony with Mie Prefecture

Creation of local communities by connecting regional governments and companies

The ANA Group is developing the ANA Hometown Discovery Program with the aim of connecting regional governments, companies, and workers to attract customers to local communities through ANA Workation Opens in a new window.In the case of an external site,it may or may not meet accessibility guidelines.. Under this program, based on three perspectives of WorkSpace, Travel, and Relationships we promote regional revitalization by solving regional issues through comprehensive coordination of a sequence of steps -- utilizing idle assets, transportation, accommodation, and regional experiences, to advertising and sales.

Expand Directly Related Populations through Cross-Industry Collaboration

Proof-of-Concept Test for Air Ticket Subscription Service Utilizing Vacant Seats

Many shifts in society have been occuring. They include the population decline in rural areas vs overconcentration of the population in the Tokyo metro area. The increase in remote work due to the coronavirus pandemic reflects the shift to new lifestyles where people can live and work from multiple locations. Workcations and living in“second hometowns”are also increasing, and we are undertaking initiatives to to address all of these changes occurring in society. Since January 2020, ANA Holdings has collaborated with ADress Co., Ltd Opens in a new window.In the case of an external site,it may or may not meet accessibility guidelines.., which operates a nationwide service offering flat-rate, unlimited stays in rural areas using vacant homes. Accordingly, ANA offers a flat-rate, subscription service for air tickets based on seat availability on regional routes. The goal of this trial experiment is to help expand opportunities for people to live in multiple locations, and easily move between the Tokyo metro area and regional locations.

Creating New Travel Value through Journey+

We have established and operate the Journey+ Opens in a new window.In the case of an external site,it may or may not meet accessibility guidelines. platform to connect users and local communities. Journey+ builds communities based on the keywords of business succession issues, resolution of regional social issues, regional revitalization, and taking on new challenges. Under this platform, we visit innovators and leaders active in a given region to consider the real social issues facing that area.

Group Photo: Journey+ in Southern Kyushu

Promoting Domestic and International Tourism via ANA Group-Operated Flights

In April 2018, we launched Japan Travel Planner Opens in a new window.In the case of an external site,it may or may not meet accessibility guidelines., a travel information website for visitors to Japan. This website is a part of our efforts to attract travelers to visit Japan and revitalize local economies. As of fiscal 2019, Japan Travel Planner has grown into an important communication platform for passengers arriving from overseas, offering information on more than 800 tourist spots in 11 languages. The website hosts more than 600,000 site visitors on average monthly. We encourage tourists to visit many different parts of Japan through a seamless connection with the ANA flight booking website.
To encourage inbound tourist (mainly longer-term travelers from Europe and the U.S.) to visit other areas within Japan, we are collaborating with online travel agents* to offer activities and sharing economy services passengers can enjoy during their stay.
We are also pursuing cooperation with various areas overseas, and we will continue to contribute to the revitalization of local economies by stimulating inbound tourist demand.

  • Travel agencies doing business solely online

Promoting Regional Attractions throughout Japan

We are developing Tastes of Japan by ANA Opens in a new window.In the case of an external site,it may or may not meet accessibility guidelines. as an initiative with themes featuring food, alcohol, sweets and culture of 47 prefectures. We aim to increase the number of foreign visitors to Japan and contribute to regional revitalization by introducing meals and desserts featuring local specialties, and promoting information on local culture and tourism resources both domestically and internationally through in-flight magazines, in-flight programs, and websites.

Utilizing Innovation to Solve Social Issues

Using Avatars to Build New Regional Communication Infrastructure

The avatar business by the avatar-in Inc. Opens in a new window.In the case of an external site,it may or may not meet accessibility guidelines., contributes to regional revitalization through communication that transcends physical distance and the construction of new infrastructure. By installing popular avatars called "newme" in tourism facilities and other locations, visitors can experience sightseeing and shopping remotely, creating new value that transcends physical and physical limitations.

Solving Social Issues Using Drones

ANA Holdings established a drone business project in 2016, and we are continuing to test the feasibility of commercializing drone logistics services by leveraging our expertise in the safe operation of aircraft. In the future, we aim to help it become a part of the transportation infrastructure to solve logistical issues in areas such as isolated islands or mountainous regions where access to shopping and medical facilities may be difficult. For details, please visit the ANA Drone Project website Opens in a new window.In the case of an external site,it may or may not meet accessibility guidelines..

Scenes from the test demonstration
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